In 2023, The Company Store website migrated to a new backend system. I was in charge of leading the design refresh for all of the major SEO content pages. The goal of this project was to refresh the visual design of the landing pages and create a flexible visual system--specific to SEO landing pages--that designers and developers could reference to design and develop cohesive content for a variety of different topics ranging from bedding, to bath, and decor.
Role
Lead Design, Visual Design, Developer (in SFRA Page Designer)
Project Type
Branding, Design System, Web Design
Team
1 Copywriter
1 Site Experience Sr. Analyst
1 Developer
Photography: Michael Rogers
Design Agency: ELVA
Development Agency: Red Van Workshop
The Final Design
