I was the design lead for The Company Store's 2021 Mother's Day marketing campaign. The campaign goal was to free personalization for Mother's Day. I collaborated with marketing and my creative manager to design and storyboard an inclusive story that incorporated the word "mom" in different languages. The campaign was marketed on various digital marketing channels which included, web, email, and social media. The successful campaign creative was reused for Mother's Day 2022.
Role
Art Direction, Design Lead, Motion Graphics
Project Type
Digital Marketing Campaign
TOOLS
Adobe XD, After Effects, Photoshop
Team
Photography: Michael Rogers
Preliminary Concept Mockups
Photo Editing
